10 ways traditional companies can benefit from partnering with blockchain projects

cointelegraph.com:

Leaders of traditional companies across industries may be hearing a lot about the unique versatility and security of blockchain technology and wondering what role it could play in their own businesses. With many pundits proclaiming Web3 and decentraIization to be the future of business and financial transactions, there is likely a sense of urgency behind at least better understanding the possible benefits.

Rather than striking out on its own, a traditional company might benefit from partnering with a well-matched blockchain project, whose leaders can offer expertise not only in the underlying technology, but also in the best ways to leverage it. Below, 10 members of Cointelegraph Innovation Circle discuss ways traditional companies — and their blockchain partners — could benefit from teaming up.

Traditional companies that partner with blockchain projects for better transparency for their shareholders and consumers greatly benefit from such partnerships. They show the world that they have nothing to hide and create a sense of trust with the public. For the blockchain project, such a partnership leads to the building of credibility and brand recognition. It’s a win-win for both. – Ayelet Noff, SlicedBrand

By partnering with a blockchain project, a traditional company can offer improved supply chain visibility, security and efficiency, giving it a major competitive edge. Doing so not only distinguishes a traditional company from its competitors, but also positions it as an innovative organization that incorporates cutting-edge technology to provide exceptional value to its clients. – Myrtle Anne Ramos, Block Tides

A successful blockchain partnership has to start with a company’s existing strategy. We see a lot of hype-driven