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22.04 - 14:29
A taste of colour in the metaverse
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moneycontrol.comCoca Cola has just launched its latest flavour called Pixel. The launch is accompanied by all the usual things that accompany any consumer product launch – advertising, promotions and games designed to get consumers to “touch and try” a new product.
Only, you can’t actually “touch” a can of Pixel yet, leave alone taste it. That’s because the latest launch from the cola giant’s newly launched creations department exists only in the metaverse.
The cola maker is creating a custom-built...
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