Today news
About the same in other media
Adidas takes a leap into the metaverse through NFTs with physical perks to boot
Reading now: 270
euronews.comSports giant Adidas is stepping into the world of the metaverse by launching its first collection of NFTs.
From Friday, the Adidas Originals brand will market NFTs that can be purchased in cryptocurrency, which will initially give "exclusive access" to digital accessories that can be used in the Windows video game The Sandbox.
NFTs (non-fungible tokens) are digital objects shaking up the cultural market.
Debated as fads or the future at a time when online communication is a fact of life for many, Adidas is stepping into virtual spaces.
The metaverse is "the vanguard of creativity," says Erika Wykes-Sneyd, Vice President of Marketing and Communications for the brand.
She says it is "natural for Adidas Originals to enter".
Related physical
Read more on euronews.comAbout this in other media
PwC Hong Kong purchases land plot in The Sandbox cointelegraph.com /2 years ago
SWIFT Tokenization, BNB Auto Burn, PwC Enters The Sandbox + More News cryptonews.com /2 years ago
Opera to integrate with Polygon, opening dApp ecosystem to 80M users cointelegraph.com /2 years ago
Show more
The website finance-news.co. is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
