Another exec is bullish on crypto; where to now though?

ambcrypto.com:

Despite the present market attitude, forward-thinking firms, executives, and investors are optimistic about the crypto-industry’s long-term potential. Harold Bossé, MasterCard’s Vice President of New Product Development and Innovation, believes that crypto-assets and blockchain technology will be widely adopted sooner rather than later.

According to sources, millions of users are already consuming and transmitting crypto-assets around the world, as Bossé observed during a blockchain webinar recently. He said,

“They are early adopters and new adopters, but we have switched toward mass markets, [and] that will be a very important aspect for financial institutions to move into the space.”

Bossé, like many others before him, evaluated the current status of the crypto-business to the Internet’s early days.

“Think about the dawn of the Internet; no one could have imagined that Amazon could even be an idea. You need the Internet for Amazon to function,” he said. The exec went on to add, 

“We’re in the same situation: How do we transform the lives of people and go into demographics or groups of people who don’t think about blockchain first but think about their business problems?”

He did point out that there are several obstacles to overcome before cryptos become more popular. He cited a lack of top management awareness, business reasons concerning scalability, cost, and speed, as well as regulatory considerations.

The Vice President is afraid that several market factors, including the fall of TerraUSD (UST) and LUNA, have been driving the crypto-market down in recent weeks. If larger players are to engage, all of these factors, as well as others, would indicate a growing need for security in the industry.

With crypto-backed credit