Are Businesses Metaverse-Ready? A Third of German Companies Think So: Bitkom Survey

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The metaverse , once a realm of science fiction, is rapidly becoming a reality for businesses. A new survey conducted by Bitkom, Germany’s digital association, among 605 companies with 20 or more employees, reveals that a third of German firms believe the metaverse is a critical technology for their future.

However, the path to widespread adoption is still fraught with challenges.

While 32% of companies surveyed view the metaverse as a critical technology for their future, a significant 62% believe it is merely a passing trend. Despite this, there is a growing recognition of the metaverse’s potential across various industries, with gaming (74%), tourism (60%), media and entertainment (54%), and IT sectors (52%) leading the chart.

However, the path to widespread adoption is hindered by several challenges. Nearly half (47%) see the metaverse as irrelevant and don’t expect it to become important. Only 13% of companies have already explored metaverse technologies, and although current investment is low, a promising 22% anticipate investing in the metaverse after 2025. A lack of practical applications, technological immaturity, regulatory uncertainties, and a shortage of skilled talent are major obstacles to overcome.

“The metaverse is a double-edged sword,” said Bernhard Rohleder, Bitkom CEO. “On one hand, it presents immense