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Beware the emergency avocado: what does ultrafast delivery really cost us?
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In a warehouse by Farringdon station, in central London, I am watching people burn through millions of pounds of investment in real time. Great big stacks of cash, all bet on the assumption that the future of grocery shopping will be app-enabled and delivered to our homes in less time than it takes to brew a cup of tea. Here, at the ultrafast grocery delivery startup Gorillas, workers push trolleys around a so-called micro-fulfilment centre, selecting food and toiletries and alcohol to be delivered by e-bicycling couriers in 10 minutes flat.
I am being shown around by the commercial director, Matthew Nobbs. “Imagine you go to a standard supermarket for breakfast,” says Nobbs, over the pounding dance music. “I’m going to have to go all the
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