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26.11 - 16:37
Black Friday deals: how to avoid wasting money
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Do not assume everything that purports to be an offer is as special as the retailer wants you to believe. Every year the consumer group Which? looks at the truth behind the advertised bargains, and it generally finds that only a small number of products were at their cheapest on Black Friday. In 2019, for example, only 1% of the items it price-checked were genuinely on offer; everything else was available at a lower price in the six months before or after.
“Time and time again, we’ve found that Black Friday isn’t necessarily the best time to pick up a genuinely good discount,” says the organisation’s home products and services editor, Lisa Barber. However, she adds: “Those prepared to bide their time and do a bit of research should be able
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