This Friday, independent retailers across the country will shut down their websites, donate their profits to charity and plant trees as part of a renewed drive against the rabid consumerism encouraged by large online sellers offering deals for Black Friday.
About 85% of independent retailers will not participate this year in Black Friday, the day sellers claim to offer bargains and slash prices in an attempt to shore up custom before Christmas.
The number of retailers boycotting the event is the highest figure ever recorded by the British Independent Retailers Association (Bira) and comes as part of a growing movement against huge online shopping websites such as Amazon that has gained traction since the start of the pandemic.
“I am donating
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