Blockchain ecosystem guarantees luxury products for life with infinitely regenerating products
The war between the luxury industry and counterfeiters is a story as old as the goods themselves, with many normalizing the concept of vendors filling busy city streets with realistic-looking knock-offs and finding quality dupes online. Sadly, what few realize is the impact that counterfeiters have on the economy as a whole, a reality that has forced many companies to invest in ultra-sophisticated tech solutions such as artificial intelligence (AI) to verify the authenticity of their products. When technology hasn’t been an option, brands have looked to the government for their power to seize and destroy fake goods in an effort to regulate their industry.
Despite these efforts, fake luxury merchandise accounts for 60-70% of total trade, according to Harvard Business Review, with digital commerce playing a significant role in these numbers. With counterfeiting only growing, it is no wonder that brands find themselves wondering if these efforts won’t work, what will?
In response to these efforts, Kalissa, a young French startup, has developed an ecosystem based on blockchain technology to ensure luxury products for life. By leveraging nonfungible tokens (NFTs), users can become the owner of an asset that can be regenerated repeatedly at a lower cost, integrated into the metaverse and sold in a marketplace. Effectively, this creates a bridge between the real and digital worlds through NFT drops.
To support the project’s mission, Kalissa partnered with Gate.io and SCAF, a French artist, BFM interviews on French TV and more incoming with brands and artists. Through partnerships such as this one, Kalissa will be well-positioned to provide users with a new way to use their luxury products.
The Kalissa ecosystem guarantees
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