Blocksport CEO and advisor speak out about the potential NFTs and the metaverse bring to the sports industry
The nonfungible token (NFT) market has greatly shaped the world as we know it, leaving no industry untouched, sports included. As a result, digital transformation has proven to be a major challenge, with teams experiencing a lack of in-house resources, minimal tactical support from experts and an inability to implement a strategy for multi-layered fan engagement.
To learn more about this industry and how a bridge can be built to the next generation of sports, Cointelegraph sat down with Vladimir Liulka, the CEO and co-founder at Blocksport, and Mladen Petric, a football legend and one of the project’s advisors.
When asked to introduce the project, CEO Vladimir shares, “We are big lovers of sports. We are fans, and we are innovators who are trying to make the sports world better.” The result was a “sports tech company focused on fun and engaging solutions, and innovative products which could help clubs, teams and professional athletes to actively engage and monetize their fans communities.” An effort that he shares is only possible through “digitization and tokenization.”
As a sports tech expert himself, Blocksport came into existence to address many of the concerns that Vladimir had noted were plaguing the industry today.
In looking at the traditional sports industry, the CEO begins by stating that “clubs, teams and others that make up the main stakeholders are not familiar with the digital agenda.” Although they recognize that their community is becoming younger and are no longer attending stadiums or watching TV, they “are a little bit scared” by what the future holds.
“The sports community is living in the virtual world, consuming virtual goods and seeking out new ways to be entertained.”
Unfortunately, clubs “don’t know
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