Boots shoppers to earn fewer Advantage card points as retailers’ costs rise

theguardian.com:

Boots is cutting the points per pound shoppers can earn on their loyalty card by a quarter, while offering discounts on its own-brand products.

The health and beauty chain told customers via email that from May, holders of the Boots Advantage card would collect 3p worth of points for every £1 spent, instead of 4p. They will keep the number of points they have already collected, which will still be worth the same amount.

Boots also announced that cardholders would get 10% off its 6,000 own-brand products.

It is the latest company to make changes to its loyalty scheme as retailers battle rising costs from spiralling energy bills and higher wages.

Last year Sainsbury’s Bank slashed the Nectar points consumers can earn per transaction by three-quarters.

The change affected 1.8 million active credit card holders. Before November, they made two points for every pound they spent at Sainsbury’s, Argos, Habitat or Tu clothing; now they get just one Nectar point for every £2 spent.

British Airways has made changes to its Avios scheme that awards passengers loyalty points on flights. As of this year, frequent flyer points (which can be redeemed for future flights or other benefits) are awarded based on the price of the ticket, rather than the distance flown.

Boots, part of Walgreens Boots Alliance, said it had made the changes in response to customer feedback.

Pete Markey, chief marketing officer at Boots, said: “Customers want to be rewarded with on-the-spot lower prices and instant value. We’ve also noticed that Advantage card members are now more frequently using their points to buy essentials instead of saving them up; we’ve listened and have expanded the scheme to give more instant reward, immediate value and lower prices.”

Customers