Carbon Credits on the Blockchain? New Sustainable Crypto Adds Nike and GameStop as Affiliate Partners

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Impact Project has included Nike and GameStop in its growing affiliate partners list. And as the platform continues to expand, its native IMPT token also attracts interest from investors.

Earlier this week, the developers of Impact Project confirmed that they had added two more companies to their affiliate network. American sportswear giant Nike and video game retailer GameStop have joined forces with the platform to contribute to fighting climate change. 

Nike has been a long proponent of innovative technology. And as a manufacturer, the company's commitment to reducing its carbon footprint should go a long way toward increasing corporate participation in the fight against climate change.

The same can be said for GameStop. The company has recently embraced digital assets, opening a non fungible token (NFT) marketplace and accepting cryptocurrencies for payments. So, it isn’t a surprise that it is also turning to crypto in order to be environmentally sustainable. 

Over the years, there have been calls for many in the blockchain space to help provide additional ways to reduce global warming. The calls have gotten louder within the past year, with many pointing to blockchain’s enablement of activities such as cryptocurrency mining as reasons why the industry can’t sit back while this fight rages on.

The Impact Project is bringing innovation to this struggle, and many in the blockchain space are loving it. This Ethereum-based platform, which was recently launched, provides an optimal and effective way for individuals and businesses to purchase carbon credits. This way, it is possible for