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02.12 - 14:47
Channel 4 renews The Great British Bake Off deal for three years
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Channel 4 has struck a new deal to keep The Great British Bake Off, the broadcaster’s biggest hit, for three more years.
The show, which brings in audiences of up to 9 million, is crucial to Channel 4’s offering to advertisers and forms the backbone of its commercial strategy.
While the value of the new deal with the Bake Off maker, Love Productions, has not been disclosed, Channel 4 paid £75m for its first three-year deal when it poached the show from the BBC in 2016.
“We are thrilled that Channel 4 will continue to serve up Bake Off’s unique combination of warmth, humour and soggy bottoms for years to come,” said Ian Katz, Channel 4’s chief content officer. “Bake Off is all about optimism, celebrating eccentricity and bringing the nation
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