Comic-Con guru says storytelling is the key component for successful NFT projects

cointelegraph.com:

NFT Steez, a new weekly Cointelegraph podcast exploring nonfungible tokens and Web3 projects, spoke to Comic-Con legend Gareb Shamus about how he has used storytelling to build engagement and a “maker world” that grows and strengthens communities.

What started off as a newsletter about comics — Shamus’ passion project — ultimately became known to the world as Wizard magazine. According to Shamus, Wizard was an outlet where he could “create a voice” and share with his friends the things he had discovered that excited him.

Shamus touched on the importance of building elements of engagement and not limiting creativity within communities to further “unite them around what they love.” More importantly, he explained how building engagement allowed him to reach billions of people around the world in a way that made it “fun to be a fan of culture.”

According to him, there’s a natural synergy between comics and NFTs.

When asked about the role storytelling will play in the Kumite NFT project, Shamus explained that Web3 allows for greater participation and engagement whereby multiple stories, from multiple points of view, can be told and expressed. Shamus described Kumite NFT as bringing the hero’s journey to holders, and in this way, “everyone can be a hero in their journey.” 

Regarding sustainability, Shamus said it was essential for Kumite to develop a “gaming mechanic” from day one — one that enables holders to not only participate but recognize that the story is not linear, as the community can participate and have a say as to how the story will progress.

When asked about future trends for NFTs, community and Web3, Shamus went out on a limb and suggested that there certainly has to be a semblance of a “morality guideline,” but