Creator of cannabis-themed metaverse shares his vision for the industry
The cannabis industry has long been fragmented, both geographically and politically. Recognizing this, Mark Bonner, CEO of Cannaverse Technologies and creator of Cannaland, decided to take matters into his own hands.
With a background in renewable energy, Mark Bonner brings a unique perspective to the cannabis industry. He saw the potential for a more streamlined, efficient and secure approach and set out to create it — a metaverse known as Cannaland. It is the world's first cannabis platform powered by blockchain technology, and Mark Bonner is at the forefront of the industry, leading the charge for a more unified, sustainable future.
Given his extensive experience, our team at Cointelegraph felt it was only fitting to sit down with Mark Bonner to discuss his vision for the industry and how the metaverse plays a role in it.
Cointelegraph: With all the talk of the metaverse and what it can do, many critics think that the digital realm is only for enthusiasts. Would you agree they are the main target market, or who would you suggest can benefit from the metaverse?
Mark Bonner: The metaverse is providing the platform that will allow pioneers, thought leaders and decision-makers the opportunity to innovate and experiment as digital and virtually enhanced worlds evolve.
In Cannaverse Technologies’ Cannaland, whether you are a brand owner, a business-to-business (B2B) company involved in a specialized part or all aspects of the cannabis industry, or a canna-curious consumer who wants to learn more but finds navigating the dispensary environment a bit nerve-wracking, a metaverse landscape can be designed to provide an immersive experience for not only enthusiasts and consumers, but a general B2B community as well.
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