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Major crypto exchange Crypto.com has penned a multi-year partnership with the governing body of European football, UEFA.
The deal will see Crypto.com become the first and exclusive global crypto platform partner of the UEFA Champions League, the press release said.
The platform will also serve as the League’s official global sponsor.
This sponsorship will include in-stadium activations, broadcast integrations, and advertising campaigns, the team said.
Additionally, the partners will unveil Crypto.com’s branding as an official global sponsor at the UEFA Super Cup on August 14.
⚽️ BIG NEWS ⚽️https://t.co/vCNztATkNg & UEFA @ChampionsLeague announce historic partnership
✅ https://t.co/vCNztATkNg is #UCL's 1st Global Crypto Platform Partner