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22.11 - 18:37
Crypto.com co-ops with esports host Twitch Rivals for global crypto outreach
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Twitch Rivals, an esports tournament host featuring Twitch streamers and pro gamers, has onboarded crypto trading platform Crypto.com as a global marketing and cryptocurrency platform partner.
The multi-year partnership will see Crypto.com as an official partner of Twitch Rivals in the Asia-Pacific region, aiming to increase local crypto adoption in the esports landscape. According to Kris Marszalek, co-founder and CEO of Crypto.com:
The deal also entitles Crypto.com to have category exclusivity, in-stream branded segments, media placement, and activations at Twitch events, starting with Twitch Rivals — a two-day event to be hosted in Las Vegas on Thursday.
In addition, Twitch Rival will feature Crypto.com-branded advertisements on more than
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