Donald Trump's trading cards won't save NFTs from the digital graveyard
Last month, ex-US president Donald Trump announced he was selling a new collection of his digital trading cards. The cards, announced in typical Trump style on his Truth Social platform, cost $99 (€90) each and if you buy 15 or more, you will receive an actual physical card with a piece of the suit he wore to his debate with Joe Biden.
It’s not the first time Trump has flogged these cards.
The original 2022 collection sold out in a matter of hours with sales totalling a hefty $4.5 million (€4.1 million). Nor is it the first sales gambit the 2024 presidential candidate has subjected his loyal supporters to.
Earlier this year, Trump promoted the $60 ‘God Bless the U.S.A. Bible’, purportedly the only King James bible to be endorsed by the one-time president. He’s also used the highly publicised mugshot of him at Fulton County Jail to sell coffee mugs, T-shirts, and more of his trading cards.
Plainly, these are money-making tactics for a disgraced presidential hopeful that is potentially more skint than his bravado billionaire persona would allow.
However, while the promise of a collection of non-fungible token (NFT) collectors cards might have made sense as a value proposition in 2022, although they have sold out, it’s not clear if the latest collection has sold out with the same immediacy of his prior attempt.
Trump might boast that “they call me the crypto-president,” but while NFTs were an unrelenting cornerstone of popular conversation as cryptocurrency took over every finance bro's entire personality in 2022, two years later the subject has been quietly dropped.
“NFTs had their boom and bust in 2022 when people were stuck at home during Covid,” Dr John Hawkins, a senior lecturer at the Canberra School of Politics,
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