Canadian rapper Drake shared MicroStrategy CEO Michael Saylor’s recent bullish comments on Bitcoin with his 146 million Instagram followers on March 12.
Drake’s post featured Saylor predicting that Bitcoin will eventually surpass gold as the premier store of value.
During the last bull run in 2021, celebrity support and promotion drew new retail investors into cryptocurrencies.
Comedian Larry David starred in an FTX Super Bowl ad where he encouraged viewers to embrace crypto. But he later regretted the wide support following FTX’s collapse in 2022.
. @Drake with over 147mn followers is posting @saylor reels on Instagram!
RETAIL IS COMING!
pic.twitter.com/DaPd2cFMzL
— Simply Bitcoin (@SimplyBitcoinTV) March 12, 2024
Drake’s subtle post of Saylor’s comment about Bitcoin suggests that high-profile celebrity involvement may once again amplify interest as the crypto bull cycle approaches.
In a Monday interview with CNBC, Saylor emphatically argued that Bitcoin’s merits exceed that of gold as a store of value.
The MicroStrategy chief executive highlighted Bitcoin’s digital, mobile, and protectable nature compared to precious metals.
“The world needs a perfect store of value; Bitcoin is the perfect store of value,” Saylor stated.
While Drake’s post does not directly endorse investing, his decision to spotlight Saylor’s Bitcoin comments to his large Instagram audience signaled a positive narrative for the crypto space.
On March 11, Bitcoin hit a new all-time high of over $70,000, putting the cryptocurrency on the path to becoming the world’s most valuable asset.
MicroStrategy has doubled down on its $700 million bet. The company recently acquired an additional 12,000 BTC for around $821.7 million at an average price of $68,477 per coin.
Micr
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