Elon Musk rebrands Twitter Blue subscription services to X Premium

cointelegraph.com:

After a major rebranding of the popular social media platform Twitter to X, Elon Musk has now rebranded the popular Twitter Blue subscription services to X Premium.

The X Premium subscription services come with an ad revenue sharing model that will make all eligible X Premium subscribers eligible for a share of the ad revenue based on their engagement on the platform.

Only those X-Premium subscribers will be eligible for ad revenue who receive at least 15 million total impressions on their posts in the last 3 months, have at least 500 followers and must be at least 18 years old. Musk also notified that all ad revenue generated from non-subscribers will be kept by the platform.

To be eligible for your ad revenue share, you must be an X Premium (Blue) subscriber. The ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber. This program is open to everyone.

X started sharing ad revenue in a surprise move last month where many Twitter users reported receiving their share of the revenue. On July 28, the ad revenue feature went live for all Blue subscribers at the time. In a Twitter conversation, Musk noted that the revenue will be determined from the time he first promised it in February

Twitter just paid me almost $25,000. pic.twitter.com/oIJ2Ycymzb

The ad revenue is shared based on advertisements posted in the comments of the user tweet replies. This format is quite similar to TikTok where instead of posting ads on the main feed the platform usually posts it in the comments. Thus both X and Tiktok incentivize users with more comment and reply activities under their posts.

Related: X will foot legal bills of users unfairly treated by employers for posting or liking content — Elon Musk

However,