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04.11 - 16:51
Embedded Value: Tech adoption in insurance sector is simplifying the game for customers
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financialexpress.comBy Kamalji Sahay
The insurance industry has traditionally been orthodox and even somewhat enigmatic for customers. But insuretech has today altered the ecosystem around this industry completely. Today, any prospective buyer of insurance or any existing policyholder can sit at home, experience transparency in respect of pricing as well as terms and conditions; and take an informed decision to best suit his needs.
Insurers have discarded their classical understanding about the business of risk and seem to be accepting the customer as the centre point of their business. The new market environment forced them to adopt the latest technology and roll out capabilities for customer interfacing activities. Even large insurers who were saddled with
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