French and German tourists are beginning to avoid the UK, tourism leaders fear, because of post-Brexit restrictions on travelling with identity cards.
Since anti-Covid measures ended across Europe last year, tourism has started to recover, but there are growing signs that significant numbers of French and Germans – two of the largest markets for UK tourism – are staying away.
Since October 2021, EU citizens have needed a passport to enter the UK. Previously they could use ID cards, but less than half the population of France and Germany hold a valid passport. People who run tourist attractions and businesses in the UK say that although Americans have returned in large numbers, the French and Germans have not.
Jersey’s government is so concerned that last month it announced a pilot project allowing French citizens to show their ID cards on day trips to the island. This year, walking tours in Oxfordshire, a significant part of the tourist trail for foreign visitors, are seeing bookings from France and Germany at half their 2019 levels.
The number of passenger vehicles transported by Le Shuttle through the Channel tunnel in the first two months of 2023 dropped to 251,175, compared with 314,497 in 2019. Brittany Ferries said in December that it had 155,000 arrivals in 2022 compared with 338,000 in 2019.
The decline is not just down to the issue of passports – Brexit has also battered the perception of Britain as a welcoming nation for tourists. Data from Visit Britain and the Anholt Ipsos Nation Brand Index shows a decline in how French and German people view the UK’s standing compared with other countries.
In 2016, Germans ranked the UK as the 7th best place to visit, and French people ranked it 9th. By 2022, the UK had fallen to
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