Gamestop partners with Immutable X for NFT marketplace, announces $100M grant for creators
On Thursday, iconic brick-and-mortar video game retailer GameStop announced a partnership with layer-two nonfungible tokens, or NFTs, Ethereum (ETH) scaling solution Immutable X to develop GameStop's upcoming NFT marketplace. GameStop will utilize Immutable's technology for trading and minting NFTs.
We’re thrilled to announce that @Immutable is taking another leap forward in the gaming & blockchain industry by partnering w/ @GameStop to power their NFT Marketplace: https://t.co/Tase31CBt3 Continue for more… pic.twitter.com/8v6Titg3kq
Immutable developers claim that the new NFT marketplace will be 100% carbon neutral with no gas fees. In addition, both Immutable and GameStop will launch a $100 million grant program denominated in IMX tokens for NFT content creators and tech developers. Although, GameStop will receive the rights to up to $150 million IMX tokens upon accomplishing certain business milestones.
At the time of publication, the grant is only available to corporate entities and decentralized autonomous organizations developing video games, Web 3.0, metaverse, IT services, and digital brands. The month prior, GameStop entered the NFT space by announcing the hiring of over 20 new staff and teasing two upcoming partnerships with blockchain firms for NFT game development.
On social media, users appeared less than pleased with the development, with @LouiePikmin2 writing:
In context, GameStop had dropped over 70% since all-time highs last January, when it was the target of a Reddit-fueled short-squeeze. The decay of its stock momentum has created a community of less than happy investors.
In addition, users appear to be disgruntled that Loopring, an ETH token project designed for powering decentralized cryptocurrency
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