How are crypto businesses putting customers back at the center of their strategies?

cointelegraph.com:

During a bear market, businesses have the opportunity to shift their focus away from money-making to innovation. On this premise, the 2022 disasters that affected the crypto market severely — from Luna to Celsius and the FTX collapse — have emphasized one significant notion: Trust must be earned, and it’s not easy to attain. 

A healthy industry with a robust business structure will always constitute a winning model for vigorous competition and continued user-base growth. Some businesses managed to thrive in such challenging conditions in 2022 because they had the ability and intuition to apply the righteous principles that others had failed to offer to their customer base.

When larger exchanges such as Binance and OKX saw a drop in market share, Bitget, a leading crypto derivatives platform, saw the largest increase in its share of the derivatives market. Bitget's share increased from 3% to 11%, becoming the third-largest derivatives exchange by trading volume after the FTX crash.

Primarily, 2022 rewarded the companies focused on user protection and security. Trust in the crypto industry has to be rebuilt, and three simple lessons from its recent collapses can help enterprises thrive in the future:

Some companies have grown and thrived within this groundwork and overcome l the challenges that came with them, and Bitget is one of them. The crypto derivative exchange built its team, brand and business over the most brutal crypto winter the industry recalls and became one of the world’s fastest-growing crypto exchanges. 

By offering global Web3 services with DeFi elements for the first time in 2022, Bitget accelerated its expansion beyond expectations. To date, the company is serving 8 million users in 100+ countries. 

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