Is Blockbuster video about to make a comeback?

theguardian.com:

A few days ago, something strange happened in a forgotten corner of the internet. The website for Blockbuster, the long-dormant obsolete VHS rental chain, twitched back into life. It doesn’t always work – there’s more than a fighting chance that you’ll be taken to an error page – but if the winds are blowing in just the right direction, you’ll see a brand new landing page, accompanied by the text “We are working on rewinding your movie”. To all intents and purposes, it seems to be a sign that the universe isn’t quite done with Blockbuster yet.

Which is fairly preposterous, of course, because the universe is absolutely done with Blockbuster and has been for some time. A world-conquering behemoth in its day, a juggernaut that crushed the necks of smaller independent video stores, Blockbuster took over the world in the 90s and early 2000s. But its glory was short-lived. Netflix came, first in its DVD-by-post guise and then as an unstoppable streamer, and custom disintegrated overnight. If Blockbuster exists in any form now it’s as a punchline, a reference to anything too bloated and arrogant to notice the looming shadow of imminent catastrophe. Which raises the question: what is this new website, exactly?

We can start by ruling out the obvious. There were similar stirrings of excitement last year when Blockbuster’s parent company Dish filed a trademark application for an updated logo, but that simply turned out to be a marketing tie-in for the Netflix sitcom Blockbuster – about the hapless staff of the last working Blockbuster branch – that itself was cancelled after just 10 episodes on the basis of it not being very good.

The same thing happened earlier last year, too, when Blockbuster filed another trademark application for