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John Lewis Christmas ad featuring teen alien to crash-land on TV screens
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John Lewis is returning to a tried and tested formula of unusual friends sharing Christmas for this year’s festive ad, with an alien stepping in where a dragon, penguin and monster under the bed have gone before.
For more than a decade John Lewis’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season. This year it has launched a week earlier than usual after a rise in searches for Christmas products on the department store’s websites as families try to dodge supply problems in the run-up to the big day.
Its campaigns – from the Hare and the Bear in 2013 to Monty the Penguin in 2014 and 2019’s Excitable Edgar the dragon – generally call on cute characters that draw millions of viewers online.
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