When Kickstarter unveiled its ambition to develop a blockchain-based crowdfunding system, the company characterized the move as a way to push creators closer to their audiences.
«Backers should be able to easily discover and participate more deeply in projects, better control their data, and have more robust tools to assess the trustworthiness and viability of a project,» Kickstarter said in a blog post earlier this month.
The reaction from users was hardly the sort of response Kickstarter had been hoping for.
A tweet by the company announcing the news was met with immediate backlash from Kickstarter customers who threatened to abandon the service, citing concerns with the environmental impact of cryptocurrencies.
Bitcoin and other digital
Read more on cnbc.com