Klarna takes on banks with a personal account and cashback rewards ahead of IPO

cnbc.com:

Financial technology firm Klarna is pushing deeper into banking with its own checking account-like product and a cashback offering that rewards users for shopping via its app.

The company — best known for its buy now, pay later loans that let consumers pay for purchases via interest-free monthly installments — said Thursday that it is launching the new products as it seeks to «disrupt retail banking» and encourage customers to move their spending and saving onto its platform.

«These new products make it easier for customers to manage multiple scheduled payments, helping our customers use Klarna for more frequent purchases and driving loyalty,» Sebastian Siemiatkowski, Klarna's CEO and founder, told CNBC.

Siemiatkowski said that Klarna wants to «support all consumers with their everyday spending,» adding that the products will allow people to «earn money while they shop and manage it in a Klarna account.»

The two new products, which are being rolled out in 12 markets including the U.S. and across Europe, will show up in the Klarna app as «balance» and «cashback.»

Klarna balance lets users store money in a bank-like personal account, which they can then use to make instant purchases and pay off their buy now, pay later loans.

Users can also receive refunds for returned items directly in their Klarna balance.

Cashback offers customers the ability to earn up to 10% of the value of their purchases at participating retailers as rewards. Any money earned gets automatically stored in their balance account.

It's not Klarna's first foray into more traditional banking; the company has offered checking accounts and savings products in Germany since 2021.

Now, the company is expanding these banking products in other markets.

Customer