London-Based Wine Platform Curated Ventures into the Metaverse
Curated, a UK-based wine platform, has launched a new metaverse experience for its community members allowing them to fully immerse themselves in the provenance of wine.
In a press release, Curated said it using the latest technology to develop a metaverse tailored for passionate wine collectors of all ages to enrich their journey.
Users will access the virtual world through VR headsets. The metaverse tour will kick off with a virtual wine cellar experience this spring, allowing owners to showcase their bottles, deepen their knowledge and virtually walk guests through their fine wine collection.
Curated said by the end of 2024, Apple users will also be able to access the metaverse using Vision Pro, bringing interactions that feel intuitive and magical.
“We want to nurture the passion of Collectors, support them in a way that hasn’t been done before—all our technological developments point in that direction. Our metaverse is the first step in giving Collectors an immersive, engaging experience, an alternative to a list of wines on a spreadsheet,” said Alfonso de Gaetano, the founder of Curated, in a press release.
The metaverse continues to gain momentum and most recently has been a topic of intense debate in the tech world, with some industry leaders like Bill Gates expressing a tepid outlook.
In 2022, Curated raised 3 million euros to further build out its blockchain and non-fungible token (NFT) technology efforts within its platform.
The UK-based platform claims to be the first blockchain-based fine wine community; each bottle owned by a Curated community member is certified with an NFT.
“As the wine travels from vineyard to collector, the data is recorded on the blockchain giving a full account of the bottle’s journey, but
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