Lyft Media Welcomes Crypto Ads with Polkadot, As Companies Spend Millions On Educational Marketing
Crypto companies are ramping up digital marketing efforts by running ads on mainstream platforms to increase awareness.
According to Magna – the media investment and intelligence unit of IPG Mediabrands – the crypto ad spend in the United States totaled $40 million during the first half of 2024.
Additional statistics show that crypto companies are placing ads primarily on platforms like YouTube, which received the largest share of U.S. crypto-ad spending in the first quarter of this year. Facebook represented the largest advertising channel for U.S. crypto companies last year.
While social media is a popular advertising option for crypto companies, mainstream applications like the ride-sharing app Lyft are now being leveraged.
For example, Web3 protocol Polkadot launched an ad campaign on Lyft in June that will run through August this year.
So @Polkadot is now advertising on Lyft
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