Footwear has long been a critical element of culture and fashion worldwide. For some, shoes exist only to protect one’s feet from the elements; but for others, they are the most critical part of a wardrobe. Sneakers, in particular, have developed a cult following, with some ultra-rare pairs selling for tens of thousands of dollars.
An entire industry has developed around sneaker culture, ranging from the shoe manufacturers and retailers themselves to the influencers who help drive the culture. And as Web3 becomes more mainstream, big sneaker brands like Nike are dipping their toes into nonfungible tokens (NFTs) and the metaverse, while play-to-earn projects like StepN have also experimented with tokenizing shoes.
One particularly active group is resellers, who purchase just released, high-demand shoes and resell them to eager buyers who missed out on the original drop. CryptoKicks, a United Kingdom-based shoe resale business founded by 13-year-old Blake Cockram, is taking this business model and adding a fresh Web3 spin to it — anyone who buys a pair of sneakers with crypto gets 10% off their order.
On Episode 22 of The Agenda, hosts Jonathan DeYoung and Ray Salmond chat with Blake to learn what it’s like being a teenage entrepreneur and how CryptoKicks’ crypto-centric business model is helping onboard new users into the blockchain space.
“We accept crypto as a payment,” Blake explained. “You can pay in whatever you want, but we’ve got a thing going, and if you pay in crypto, you get 10% off any trainer.” According to the young entrepreneur, this proves an enticing offer for many, especially when in-demand sneakers on the secondary market can cost hundreds of dollars.
CryptoKicks accepts Bitcoin (BTC), Ether (ETH) and
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