Meta and BMW Partner to Create AR and VR Experiences for the Passenger Seat – Is the Metaverse Making a Comeback?
Facebook and Instagram owner Meta and German car giant BMW have revealed progress in their joint exploration of how augmented and virtual reality technology can work inside a fast-moving vehicle.
Meta is continuing on its metaverse path, per BMW's announcement.
The BMW Group Technology Office USA and Meta’s Reality Labs Research demonstrated, "for the first time, the ability to accurately display stable virtual reality (VR) and mixed reality (MR) content to passengers in a fast-moving car, even when making turns, going over speed bumps, and accelerating."
The goal of this joint research, announced in 2021, is to explore the way in which AR and VR could be integrated into smart vehicles in the future in order to improve the "passenger experience," Meta's announcement said.
And this is not just about your family's car. Per Meta,
"If we get it right, this technology could revolutionize travel in cars, trains, planes and beyond, unlocking new forms of hands-free communication, entertainment and utility — giving us far more value than the screens and instruments we’re used to seeing in vehicles today."
Claus Dorrer, Head of BMW Group Technology Office USA in Mountain View, called the research "promising," and said:
"It is too early to tell exactly how or when this technology will make it into customers’ hands, but we envision a number of potential use cases for XR devices in vehicles — from assisting the driver in locating their car in a crowded parking lot to alerting them to hazards on the road and surfacing important information about the vehicle’s condition."
The issue the companies' goal was facing is that the number of sensors, inertial motion sensors (IMUs), and cameras inside VR headsets work to estimate the location and
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