Nifty News: David Beckham’s DigitalBits, CoinSpot’s NFT marketplace, and more

cointelegraph.com:

Iconic former English Premier League footballer, David Beckham, has become a global brand ambassador for the DigitalBits blockchain, launching his own range of NFTs in the process.

Beckham will release a series of NFTs and “other Blockchain-based digital assets” according to the brand ambassador announcement, with minting taking place on the DigitalBits blockchain.

Excited to announce #DavidBeckham has become a Global Ambassador for #DigitalBits!Get ready to explore the world of #Blockchain, #NFTs and #Metaverse with Beckham.More details https://t.co/yafO7W2OuLThread pic.twitter.com/n54BMeDsnE

Beckham said the NFT collections were an “opportunity to create new experiences for my fans online.” According to DigitalBits, Beckham has a following of over 138 million, with an annual impression rate that surpasses nine billion across Instagram, Facebook, and China based social media platforms, Weibo and Douyin.

Crypto companies, in particular crypto exchanges, are ramping up partnerships with sporting teams and icons in a marketing effort to target mainstream consumers.

Australian based crypto exchange CoinSpot announced the launch of its new in-app NFT marketplace, allowing users to purchase digital art using a selection of cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), Cardano (ADA), and others.

CoinSpot said initially it will list only a selection of NFTs, including those from the Bored Ape Yacht Club, with more collections to be added over the next few months.

Gary Howells, Chief Product Officer at CoinSpot said its marketplace was created to simplify the process of buying an NFT, and make the transaction more affordable with lower fees in comparison to using other marketplaces.

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