Nifty News: Olympic Games Beijing 2022 edition
Today's Nifty News rounds up nonfungible token (NFT) projects centered around the Winter Olympics, which began Friday in Beijing, China. The following are initiatives taken by the International Olympic Committee, or IOC, The British Olympic Association,and an independent artist leading up the 2022 games.
Since June 2021, the IOC has collaborated with nWayPlay, an NFT marketplace and blockchain game studio that is a subsidiary of Animoca Brands, to launch the Olympic Heritage Collection of Olympic NFT Pins. Essentially digital versions of the physical collectible and tradeable Olympic pins, these NFTs celebrate the past Olympic Games by depicting posters, emblems, pictograms and mascots from the last 125 years. Monthly drops of assorted boxes were available for fans to purchase, leading up to February 2022.
Timo Lumme, managing director of IOC television and marketing ervices, said in a statement that the committee's hope is for fans to "connect with the excitement of the Games in a whole new way and own a piece of Olympic history.”
The week of the Opening Ceremony, the IOC officially released a play-to-earn multiplayer mobile video game developed by nWay, that they had been teasing since last year. Available on Android and iOS, the app called Olympic Games Jam: Beijing 2022,will let players compete in a series of winter sports to earn Olympic NFT digital pins that can be traded on the nWayPlay marketplace. The in-game utility of the Olympic NFT digital pins will extend to character power-ups, special avatar skins and sporting equipment exclusive to specific NFTs.
It is important to note that the app is not available in China where the government is strictly regulating the games and has moved to ban all crypto-related
Read more on cointelegraph.com
