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26.11 - 16:37
Pandemic bounceback puts ITV on course for record year of ad revenues
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ITV is on track to enjoy the best year for advertising revenues in its 66-year history as businesses pour money into marketing to drive a post-pandemic recovery, while content such as the Euro 2020 tournament proved a hit with viewers.
The UK’s biggest free-to-air commercial broadcaster said it was performing more strongly than in 2019 before Covid-19 hit, with total advertising revenue for the first nine months rising 30% year on year to £1.3bn.
The company expects total ad revenues for the year, including the growing income from ads on its streaming service, ITV Hub, to be up by 24% compared with 2020 to hit an all-time high.
The period in the run-up to Christmas is expected to be even better, with record amounts forecast to be spent on
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