Puma rebrands to Puma.eth on Twitter

cointelegraph.com:

Puma is the latest in a growing list of major brands to purchase a decentralized URL and reveal their nonfungible token, or NFT, by changing their Twitter handle to Puma.eth. The sportswear brand registered the domain name with the Ethereum Name Service, or ENS.

welcome PUMA.eth (@PUMA) https://t.co/BuPplzfJgR

Other major brands with .ETH domains include Budweiser, the subsidiary of Anheuser-Busch InBev, which bought Beer.eth through ENS on OpenSea for 30 ETH last year. And when the fast-food chain White Castle registered whitecastleofficial.eth, ENS’ former director of operations, even tweeted about his excitement.

All .ETH names are NFTs that can be "easily plugged-in to the ever-expanding NFT ecosystem," as an ENS Medium post reads. Some of the benefits of an ENS name include being able to receive any cryptocurrency, token or blockchain-based asset, in addition to being able to point to a decentralized website and to store profile information like an avatar, email address or Twitter handle.

Puma's ENS name is one of several NFT-related moves that the company has made recently. According to the Puma.eth OpenSea page, Puma has invested in various feline inspired NFT collections including Cool Cats NFT, Lazy Lions, Gutter Cat Gang and CatBlox.

The cat’s out of the bag…@PUMA @ivandashkov #M3OW pic.twitter.com/lB8WU9EhJO

Related: ENS DAO delegates offer perspective on DAO governance and decentralized identity

At the time of publication, Puma ranked in the 13th spot of the .eth Leaderboard which lists the most followed Twitter accounts with .ETH names. In first place is parishilton.eth, secured by celebrity Paris Hilton, and shaq.eth, owned by former NBA player Shaquille O'Neal, in second.

Puma is one of the biggest global