Sotheby’s blockchain Gen Art program shows tech taking a back seat to art
Sotheby’s is making moves. The same fine art auction house behind several recent major nonfungible token (NFT) sales has just made the Met Breuer’s old Madison Avenue building its home, and on July 26, it’s launching an on-chain Gen Art Program powered by generative art platform Art Blocks.
A sale of NFTs by early algorithmic artmaker Vera Molnár will christen the program. She worked with artist and coder Martin Grasser to produce Themes and Variations, the sale’s series of 500 unique generative artworks. Altogether, it “expresses the seamless integration of letters as pure abstract forms,” a release says, “as well as Molnár’s affinity for embracing disorder.”
“The Sotheby’s Gen Art Program is powered by Art Blocks Engine,” Art Blocks founder and CEO Erick Calderon told Cointelegraph, “which gives access to Art Blocks’ smart contracts and rendering infrastructure for partners to create their own generative projects.”
“All Gen Art Program sales will be fully on-chain and in ETH only,” Sotheby’s head of digital art and NFTs, Michael Bouhanna, told Cointelegraph. “With the integration of the Art Blocks Engine, the Gen Art Program will mark our first digital art auctions to be held exclusively in ETH. Since moving Sotheby’s metaverse to fully on-chain in May, when we announced our new secondary market, it felt like a natural progression to begin exploring more sale options that can be fully on-chain,” he added. Last week’s announcement also predated a Web3 summit at Christie’s by just days.
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Art Blocks has previously partnered with traditional art heavyweights like the New York gallery Pace. The platform connected with Sotheby’s last fall “but
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