SportZchain partners with Iceland Cricket Association to launch fan tokens

economictimes.indiatimes.com:

SportZchain has announced a partnership with Iceland Cricket Association (ICA), wherein the former will be launching exclusive fan tokens as the association's official NFT partner. The official launch of fan tokens and the NFT collection for ICA will take place in the second half of 2022, the platform said in its release. SportZchain has signed a three-year deal with ICA, under which it will become the lead sponsor for the association. The company's logo will also be on the front of the team's jersey.

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SportZchain is an India based blockchain-based fan-engagement platform, which launches global fan tokens and Non-Fungible Tokens (NFTs). Vinayak Yannam, Co-Founder and CBO, SportZchain said, «We are delighted to kick off our cricket partnership with a team that already has a global fan following.» As a partner focused on fan engagement, SportZchain will play a dual role in supporting the team's aspiration to become an ICC associate member and connect with Iceland's global fanbase, he added. Prior to this, SportZchain had recently received a go-ahead to launch the official NFTs of the Pro Kabaddi team Tamil Thalaivas. It had also partnered with Dabang Delhi KC, Bengal Warriors, and Gujarat Giants.