Spotify's Latest Experiment: Playlists Unlocked by NFT Holders – The Future of Music Streaming?

cryptonews.com:

Online music streaming giant Spotify is testing a new playlist function made specifically for non-fungible tokens (NFTs) holders.

Called Token-Enabled Playlists, the new function will enable users who hold certain NTFs to connect their crypto wallets to Spotify and access exclusive content. 

Spotify is working with a startup Overlord as one of its partners in the new pilot. Per a Twitter thread by Overlord, the holders of Creepz NFTs are given a chance to test out this option. Overlord signed a deal with Seth Green’s production company Stoopid Buddy Stoodios for an animated show based on characters from the Creepz NFT collection earlier this month. 

The pilot is available in the US, UK, Germany, Australia, and New Zealand, and currently only on Android.

The startup explained that their "Invasion" playlist could be accessed by users connecting their Web3 wallets on the app.

Spotify stated that this service is available to Spotify Premium users only, TechCrunch reported, and that the testing period will last three months, throughout which playlists will be updated. 

"At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings," the company was quoted as saying, without providing details. 

And Overlord is not the only project to join the trial. Kingship, a metaverse band - "the first supergroup of Bored Apes" - signed to Universal Music Group (UMG), announced that it is a part of this test as well. They said they'd be "launching a brand new token-enabled playlist." 

Per Kingship,

"This is a special moment. We're all about unlocking real value for our community and pushing the