Stop shoving crypto ‘down people’s throats’ — Pudgy Penguins CEO on NFTs

cointelegraph.com:

The CEO of Pudgy Penguins — a nonfungible token project that recently launched a line of “phygitals” on Amazon despite the bear market — has offered one piece of sage advice to budding projects: Stop talking about crypto.

Speaking with Cointelegraph, 24-year-old entrepreneur Luca Netz said that many NFT projects overwhelm people with Web3 jargon and information, making it almost unapproachable for newcomers:

Since he took over Pudgy Penguins in April 2022, Netz stated that the project has opted for a Web3/blockchain as a “back end, not front end” approach.

This essentially boils down to bringing as much attention to the IP as possible, in an easily digestible way, he said, adding: 

“Everything that we do and everything that you'll see us do is ‘how do we get more familiarity and brand awareness around our characters?’ and that's really at the top of the totem pole for us,” he added.

We’re doing everything we said we would. The best part? We’re just getting started. https://t.co/iNEhoDkWvQ

One of the key initiatives that Netz has introduced is the physical or “phygital” Pudgy Penguins collectibles, which are designed from the IP of around 16 different NFTs from the collection.

Each toy comes with a scannable code that people can use to unlock blockchain-based digital penguin customizations to make their own unique NFT. All in a user-friendly way.

In a Twitter Spaces in late May, Netz claimed that toys pulled in $500,000 worth of sales from around 20,000 units within two days of debut on Amazon on May 18.

Waking up to see Pudgy Penguins record breaking numbers on Amazon really makes all my losses in the Web3 space worth it. If you didn’t know, the owner of these penguins will all be receiving royalties for these sales. Utility.