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Tea break? British shoppers turn their noses up at the traditional cuppa
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It looks like time could be up for the traditional British cup of tea, with thirsty consumers increasingly opting for coffee, fancy herbal infusions and even kombucha as a pick-me-up.
The latest blow to the national drink is Unilever’s decision this week to sell its famous black tea brands, which include Brooke Bond, PG Tips and Lipton, to a private equity firm.
The country’s switch away from tea and towards coffee is writ large in supermarket sales. In the year to June, coffee sales were more than double those of tea, rising 10% to £1.5bn, according to retail analysts Kantar, as home workers bought pods and beans to play barista.
Tea sales rose 5% to £713m, but that was mainly thanks to increased demand for expensive herbal and fruit
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