On June 25th, the TON Foundation introduced Adsgram, a new advertising platform for Telegram designed to help developers generate revenue from their mini-apps. This initiative allows developers to integrate ads directly into their applications and earn Toncoin (TON), creating new income opportunities within the TON ecosystem.
Unlike Telegram’s existing ad platform, which primarily serves channel owners, Adsgram focuses specifically on mini-apps and bots.
This third-party platform connects developers with a comprehensive advertising system featuring various ad formats, including 15-second video ads, static banners, and channel subscriptions.
#Adsgram, a new platform backed by the #TON Foundation, allows #Telegram mini-app developers to earn #Toncoin by displaying ads.
It offers various ad formats like video and static banners, with developers potentially earning up to $16 CPM based on audience engagement.
Adsgram… pic.twitter.com/C149ouLxFk
— TOBTC (@_TOBTC) June 27, 2024
Adsgram supports common ad payment models like cost-per-thousand impressions (CPM) and provides developers with essential performance data such as click-through rates, conversions, and fill rates.
As of May 2024, Adsgram’s network has achieved up to 8 million daily impressions. Gamee and Fonton Fantasy Football are among the mini-apps already using the platform, attracting users from countries like Nigeria, Bangladesh, and Germany.
Adsgram’s current advertisers include major exchanges, TON-based games, and other services, with CPMs varying between 0.5 TON ($3.8) and 2 TON ($16) based on target demographics. This promising start positions Adsgram as a potential solution for developers seeking viable monetization strategies within the Telegram ecosystem.
Vadim
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