Twitter has an unfortunate reputation as the punchbag of social media. It has failed to deliver the huge returns of bigger rivals such as Facebook and Facebook-owned Instagram, it hasn’t been the cool new network for more than a decade and even its own most dedicated users love to drag it to oblivion.
Investors have been similarly wary of the 300m-strong social network – it has lagged behind rivals in terms of features, revenue per user and for monetisation tools. Lots of people rely on Twitter to make at least part of their income, but tend to monetise it off the network, with no cut for Twitter.
That might be starting to change. Twitter is trialling a “super follow” feature for people to support users they particularly like on the site, has
Read more on theguardian.com