This exchange signed soccer legend Andrea Pirlo as global ambassador to celebrate sixth anniversary

cointelegraph.com:

CoinW, a major cryptocurrency exchange, has announced a new partnership with Andrea Pirlo, a renowned soccer player.

There are plenty of similarities between the worlds of sports and crypto. Both have passionate supporters and vibrant communities — striving to achieve excellence. Each industry takes pride in innovation, doing things differently, and achieving ambitious milestones.

Because of this, it’s little wonder that these two worlds have become entwined — with crypto firms serving as high-profile sponsors in major sporting events. From the Super Bowl to Formula 1 and the Premier League to UFC, the logos of major trading platforms are emblazoned on arenas, kits and fan tokens.

But this does little to communicate the values and ethos of a crypto business — and introduce them to millions of new people.

A trusted face, on the other hand, can be instrumental in allowing curious consumers to learn more about the financial freedom and opportunities that digital assets can bring. And now, one of the greatest midfielders of all time has signed a thrilling new deal to represent a crypto trading platform.

Andrea Pirlo captivated audiences with his ball control, precise free kicks, and boundless creativity. He left an indelible mark on the global soccer scene, playing for Inter Milan, AC Milan, and Juventus during his career. Transitioning seamlessly into coaching, Pirlo is now dedicating his expertise to nurturing the talents of the next generation of soccer players.

The 44-year-old now has another milestone to add to his resume after he became an ambassador for CoinW, which boasts more than 10 million users globally — with plans to expand further.

According to CoinW, this is the latest high-profile partnership it has secured since