TikTok cashing in on sale of counterfeit cosmetics and prescription skin creams

theguardian.com:

TikTok is profiting from the sale of illegal and potentially dangerous beauty products, including counterfeit cosmetics and prescription-only skin creams, despite claiming to take a “zero tolerance” approach to rogue sellers.

Counterfeit versions of Dior perfumes, Vaseline lip balms and Maybelline mascaras are among products being touted by third-party vendors via TikTok’s in-app marketplace.

Skin-whitening lotions containing banned ingredients and potent acne creams that should only be supplied with a prescription were also being openly advertised last week.

The products are being sold via TikTok Shop, an in-app shopping feature which allows users to buy products they see promoted by influencers and brands. There is also a “shop” tab where users can browse products, from cosmetics and clothing to toilet rolls and sports drinks.

Since launching in 2021, the feature has helped turn TikTok into a destination for online retail, with a recent poll by market research firm Savanta finding that UK respondents under 26 used it to make 19 purchases per year – more than through Instagram or Facebook.

TikTok, which takes 5% commission on sales, says it has strict rules on what can be sold via TikTok Shop, including prohibiting “the advertising and sale” of all counterfeit products. It also bans the sale of prescription-only medicines, such as the acne skin cream, and of skin-whitening creams that contain banned ingredients. “By ensuring the safety and authenticity of products sold on our platform, we create a positive shopping experience that users can have confidence in,” the policy adds.

But analysis suggests the rules are not being effectively enforced, with illicit beauty products routinely being promoted to users via their content