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Uber raises London prices by 10% in effort to lure back drivers
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Uber is to increase its rates by 10% in London in an attempt to lure drivers back on to its platform, as cab companies across the UK struggle to meet booming demand.
Customers using the ride-hailing app have faced longer waits and more cancellations from drivers cherry-picking jobs in recent weeks, as well as more surge pricing as requests exceed the numbers of cars available.
Many Uber and minicab drivers quit the sector during the Covid pandemic when lockdown rules caused jobs to dry up.
Public demand for taxis has grown in recent months, with social distancing eased and ever more people returning to nightlife, while some public transport networks have been cut.
Uber said the rise, which would come into effect in the capital from Thursday,
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