UK delays ban on supermarket junk food deals and pre-watershed ads
The government is to delay a ban on “buy one get one free” deals on junk food and a pre-9pm watershed for TV advertising, as Boris Johnson puts the cost of living crisis before a promise to tackle the UK’s growing obesity problem.
The prime minister is understood to have decided to delay the implementation of the policies by at least a year – and potentially scrap them altogether – after chairing a ministerial meeting seeking ideas to help alleviate the cost of living crisis on Wednesday.
The decision to postpone the new measures, which were designed to be some of the toughest marketing restrictions in the world, immediately drew criticism from health campaigners.
“Obesity is spiking and millions of families can’t afford to put proper food on the table,” said Barbara Crowther of the Children’s Food Campaign. “Multi-buy offers make people spend more on junk, and less on healthy food. This delay threatens the UK target to halve childhood obesity by 2030. Boris is playing politics with our children’s health.”
The ban on “Bogof” promotions was due to come into force from October, but as households struggle to cope with soaring energy bills and with inflation at a 40-year high, scrapping cheap offers is now seen as a risky political move.
According to multiple sources the government will still push ahead with a ban on junk food promotions in certain high-profile store locations, such as at aisle ends, checkouts and entrances, as well as prominent positions in supermarket apps and websites.
Last month, Kellogg’s, the owner of cereals such as Coco Pops and Special K, launched legal action against the government over the rules would prevent the brand from promoting some of its products prominently on shelves.
The government is also
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