Upland Has Sparked A Stunning Revival In The Fortunes Of EOS

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Upland, the metaverse-based virtual property game, is driving the resurgence of the EOS blockchain that was once labeled an “Ethereum killer” only to become bogged down by a lack of development. 

A recent report by crypto research outfit Messari shows that Upland, a metaverse-based virtual world that’s mapped to its physical counterpart, Earth, has emerged as the most popular decentralized application on EOS, leading to significant adoption of both its blockchain infrastructure and the $EOS token that underpins it. 

Upland can be accessed via the Web, Android and iOS devices as well as virtual reality headsets, and allows metaverse players to visit dozens of replica digital cities all over the world. Users must literally head to the airport and fly to each new destination, where they can explore, buy up land and build on it, decorate their properties and even establish a virtual business. Upland boasts a comprehensive and scalable, crypto-based economy that provides exciting financial opportunities for budding virtual entrepreneurs. To date, it has already sold more than five million land NFTs to over 300,000 individual users, and many thousands have launched “metaventures” to start earning a virtual income. 

Without doubt, the growth of Upland was boosted during the recent Qatar World Cup, when it became FIFA’s official metaverse partner. Upland built a virtual replica of Doha, Qatar’s capital city, where it created an immersive World Cup Experience with tons of digital merchandise on offer, including a digital version of the Lusail Stadium, venue of the final that saw Argentina beat France to become world champion. 

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