Web3 Entrepreneurs: How to Thrive In The Current Market

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In July 2022, Vitalik Buterin gave the keynote address at the Ethereum Community Conference 4 (EthCC) in Paris. While Buterin strongly believes in decentralized finance (DeFi), he stressed that this bear market is a chance to carry the banner of decentralization further.

I sat down with crypto-marketing expert, Arnaud Labossière, for a brief interview. We discussed his take on the crypto bear market and who stands to gain from it.

The cryptocurrency market as a whole has been in a nosedive since the end of 2021. Throughout 2022, we’ve watched as prices have dropped sharply and project after project has tumbled. Terra, Celsius, and Voyager are some of the bigger names in that group, but many lesser blockchains have followed in their footsteps.

Predictably, the faint of heart have largely withdrawn from the field. However, those with a passion to build the next stage of Web3 see this for the opportunity that it is.

Cryptocurrency isn’t the only place where fortunes can be made while the candles are red.

Facebook, Uber, and Airbnb are household names, and they all made great strides during down markets. Facebook launched in 2004 after the dotcom bubble popped, while Uber and Airbnb were both founded during the 2008 global economic downturn.

With examples like that, Labossière sees similar successes in store for crypto. When asked about the importance of community, he was emphatic. He pointed out that bad fundamentals with a strong community behind the project can lead to success, whereas anything good without the community is doomed to failure.

“Everything is a community. Even Bitcoin has a cult-like following … with its own