Web3 social media app that rewards creators with crypto goes live on App Store

cointelegraph.com:

The world is largely governed by the creator economy, an economy defined as a class of businesses that rely on the 50 million content curators, bloggers, creators and videographers that bring something new or original into existence.

This differs greatly from the previously defined attention economy, where brands were forced to fight to be the loudest in a saturated market. Now, social media platforms have enabled the easy distribution of content, encouraging the growth of something bigger than a company’s offerings— the creation of communities.

Creators provide value to the economy through their ability to entertain, inspire, and inspire trust in real people. While impactful in concept, the unfortunate reality is the current model favors large corporations ahead of their users.

As a result, creators and influencers alike have found themselves subject to demonetization, intransparent algorithms, unnecessary censorship, abuse of data and a reliance on advertisers for monetization. Furthermore, creators who have established a loyal following on one centralized corporate platform suddenly must face the consequences of being dependent on a set of rules they have no control over.

Addressing these concerns is APPICS, a blockchain company based out of Switzerland. The team operates with the “Passion Rewarded” mission, empowering people across the globe by enabling them to earn crypto for their social media activities with their primary product offering, the APPICS app.

However, with many apps already in existence, the logical question for users is what makes this offering different from the rest. An APPICS co-founder and COO Uma Hagenguth shares, “APPICS is more than just another social media app. It combines social media, the power